Dan O’Neill spent the first 13 years of his career in the moving industry. In 2007 Dan started his own business in the promotional products and marketing industry. During that time he worked with small to medium sized businesses developing promotional products, signage, vehicle graphics and trade show displays. In 2011, he and his wife Kristi started Proforma U-Want-One. Partnering with a $400M organization with more than 30 years of experience with 400+ partners in their network to provide services and products to their clients, and help them grow their sales and reduce costs associated with branding promotions, marketing and print was a perfect fit for Dan and Kristi.



Gregory P. Muzzillo founded Proforma in 1978 with a college friend. Within one year, the business they started with $200 grew to $250,000 and its client base to more than 300. By 1982, sales reached $1 million and Proforma was named in successive years to Inc. Magazine’s 500 Fastest Growing Companies - the only company in the business forms industry named to the list twice. 

To continue Proforma's rapid growth, Muzzillo developed the Proforma franchise model in 1986 - a network of independent distributors working together to build marketing clout and strong supplier relationships. This model proved successful, as Proforma, now in its fourth decade, has grown to a $500 million organization.


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